Category: Director’s Intent

It’s Like, Too Loud~!

The first instinct for controlling “Too Loud” in the movie theater is “Turn it down.” From the viewpoint of the patron: We drive to the movie theater. We pay for our ticket. We sit for a while in soft lighting (wondering if we’re going to be bothered by the sound and smell of our neighbor’s popcorn all night).

Then the room goes full dark and a movie preview music begins. It’s all mystery-building-like with cool, dark logos and – Bright and Loud!!! Turn it down!!! Continue reading “It’s Like, Too Loud~!”

Concept Drawing of Dcinema Self Compliance mechanisms

Quality / Art / Technology and the Movies

Movies, and the Entertainment Technology for Movies, involve a lot of components. Each have many procedures, that is, many steps to accomplish the goal.

In addition to all the organized madness, there are a few absolute, overarching rules. These are our topic.

The first rule is to fulfill one goal: To allow for, and follow the director’s intent. Continue reading “Quality / Art / Technology and the Movies”