The first instinct for controlling “Too Loud” in the movie theater is “Turn it down.” From the viewpoint of the patron: We drive to the movie theater. We pay for our ticket. We sit for a while in soft lighting (wondering if we’re going to be bothered by the sound and smell of our neighbor’s popcorn all night).
Then the room goes full dark and a movie preview music begins. It’s all mystery-building-like with cool, dark logos and – Bright and Loud!!! Turn it down!!! Continue reading “It’s Like, Too Loud~!”